Charity Story

Since 2009, they have transformed lives and empowered communities around the world, helping to break the poverty cycle and build brighter futures.

Their work and their teams have grown considerably in the past few years, allowing them to launch many new campaigns and work in even more crisis-hit countries.

Penny Appeal’s way of doing charity is simple, and has a massive impact. They make charitable giving affordable and rewardable, ensuring everyone can help those in desperate need by donating just a few pennies each day. 

"We take small change and make a big difference with it" - Pennyappeal

All their projects are carefully constructed and designed to be accessible and effective. They are a blend of emergency support, short-term relief and longer-term sustainable interventions. This multi-focus approach means they can save lives immediately, improve situations in the coming days and weeks, and transform communities for years to come, always giving desperate people the support they need depending on their situation.

They're reaching out to benefit the maximum number of people in need, in ways that cost their donors just a bit of loose change each day.


Penny Appeal was set up in 2009 to provide poverty relief across Asia, the Middle East and Africa by offering water solutions, organising mass feedings, supporting orphan care and providing emergency food and medical aid.

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